When it comes to making a selling Airbnb listing, being truthfully detailed about your property description is very important. The accuracy of your property description ensures that your vacation rental guests fully understand what to expect when they are hosted on your property and as such negating the risk of getting a bad review.
Having a creatively written, informative description of your property is quite easy and I will be walking you through the process.
When potential guests look through possible Airbnb stays, a property name is the first noticeable element. There are loads of property listings, you will need to be uniquely catchy with your titles to stand out from the crowd.
Clearly, listing “B” trumps listing “A” when it comes to attracting potential guests.
Try to avoid using the word “best” if you do not have an objective proof for it. Although it may seem more attractive to potential customers most of the times it sounds too generic and overpromising.
Give potential guests precise details, starting from the type of property i.e. house, condo, apartment, townhouse, loft, duplex etc.
Your property description should contain graphical details of what your guests can expect. Below is an example:
You would do well to provide potential guests with a feel of what it’s like in your property neighborhood. Highlight beneficial aspects, include details of “Must See” spots, tourist’s attraction sites, proximity to major locations like the mall, the stadium, the park etc. The transport details will be extremely beneficial. Guests would be happy to know how to get to the bus station, airport, etc.
Below is an example of an eye-catching property neighborhood description:
Adding information about amenities available is a no-brainer. Do not forget to list all of them. Amenities include but are not limited to:
You should ensure that the listed amenities functions flawlessly. If something from the list is out of order your risk of bad review obviously gets high.
It is important you include a set of house rules informing guests of the expected standards of conduct. The inclusion of house rules in your Airbnb property listing would help both the host and the guests enjoy a better experience.
House rules include but are not limited to:
While making house rules, it is also important that the said rules are not too stringent that the property description becomes unattractive to potential guests. House rules should be:
Be sure to mention all additional costs for a guest: cleaning fee, the cost for an extra bed, etc. Another useful tip would be offering some discounts for staying 7, 10, 14 days. The number of days is up to you to decide. We all love special offers, don’t we? Put on your marketing hat and you will definitely like the results.
Writing a compelling Airbnb property listing mainly involves the promotion of your property but it is also important that you sell yourself as a host too.
As a host, you should exude an air of awesome personality and professionalism. Potential guests should be able to identify with your persona, trust you and look forward to getting to know you. Your profile should include a nice photo of yourself and an interesting relatable description.
Now you are all done. Your compelling vacation rental listing is ready!